The Saucy Fish Co.

The Saucy Fish Co. are your “friends in the fish aisle" whose aim is to bring inspiration and convenience to home kitchens everywhere through their range of simple but tasty fish and sauce combinations. As a new brand, they were looking to reach UK households through their TV sets, and introduce their fresh product to the market in a friendly way.

Our animated TV adverts for 2012 and 2013 use bright colours, original characters and familiar locations to create an animated world that builds on the brand's approachable and playful personality, whilst also creating an alternative voice in the marketplace.

Our TV adverts form part of a wider brand campaign which has been instrumental in helping The Saucy Fish Co become a household name. After launching the brand just 3 years ago, they are now forecasting annual UK sales of £35m and were voted one of the nations Cool Brands for 2013, the first ever fish brand to make it onto the list.

A new advert from The Saucy Fish Co. is swimming its way to your TV set, kicking off the brand's new campaign for 2015. Now entering their seventh year, The Saucy Fish Co. wanted a fresh approach to reflect their evolving story. Our latest tale captures a week in the life of a new 'Saucy couple' and their mischievous pet cat, exploring an expanding product range and the everyday occasions in which fish and sauce combinations can be enjoyed.

In devising the new creative, we have reinvigorated the brand's trademark colourful visual style, creating a design approach that works consistently across all channels. The campaign aims to build on the brand's approachable and playful personality, and reflects a dynamic, forward-thinking brand who are unique in their market.