Neo

Neo is a flagship scheme for workspace providers Bruntwood, offering a new workplace typology to the market. By completely rethinking a 1970s office block, neo transforms an unloved relic into a flexible and contemporary environment. Located right in the heart of Manchester’s city centre it’s well connected and well equipped for modern, collaborative businesses.

The development represents a new generation of workspaces for Bruntwood and we worked closely with the senior team to define a name and strategic positioning that would align it with our identified audience of “creative corporates and corporate creatives.”

Our naming concept ‘Neo’ was derived from the greek term meaning new, refreshed, a revived form. Containing flexible open plan floors, a digital art space in the main reception and a communal rooftop with innovative pods, the remodel of the building certainly has the features to attract the attention of creatively-minded companies. The marketing collateral and evocative CGIs we created played a crucial role in bringing the building concept to life, showing how future neo residents can adapt the open plan spaces to suit their own company culture.