The way industrial services companies communicate with their staff can be very homogenous; think stock imagery of power plants, oil rigs, and guys in hard hats! Originally Hertel wanted us to produce a “talking heads” style film, but we thought there was an opportunity for Hertel to stand out from other employers and really connect with their people by taking a different approach using animation.
By setting a lighter, more human tone, the final animated film proved to be a huge success in aiding employee understanding, and buy in at every level of the organisation.